Maula Jatt is back to rule once more, and his miraculous heroics won’t soon be forgotten! In important worldwide countries, The Legend of Maula Jatt, the highest-grossing film ever produced in Pakistan, is receiving an unprecedented theatre re-release.
Despite satellite and streaming rights being given after the customary timeframe following its theatrical debuts, the movie has made history as the first South Asian movie to be re-released in theatres after its first release, according to a Variety article.
The Legend of Maula Jatt will be rereleased on April 21 over the Eid holiday period at 15 locations in the UK, seven locations in the US, and two locations in the UAE, six months after its initial theatrical run.
The movie has earned $13.8 million to date on 500 screens worldwide, making it the most profitable Punjabi-language and Pakistani-produced film ever. From 2018 to 2022, it was also the most popular South Asian film in the UK. The previous box office winner in Pakistan, “Jawani Phir Nahi Ani 2”, saw revenue more than five times as high.
The addition of Brian Adler as an executive producer for “The Legend of Maula Jatt” adds to the list of noteworthy developments. The visual effects for Avengers: Endgame, Avatar: The Way of Water, Venom, and Ad Astra are what made Adler the most famous.
The movie has also had an effect on culture, as seen by the continued global sales of merchandise. Fawad Khan was present at a charity auction in Toronto last month where a replica of the “Gandasa” (axe) from the movie brought in over $50,000. To commemorate the movie’s success, a props, weaponry, and behind-the-scenes memorabilia exhibit is also on display in Pakistan’s biggest multiplex.
The movie is a remake of Yunus Malik’s cult classic Maula Jatt from 1979, which was produced by Ammara Hikmat’s Encyclopedia and Lashari Films. It focuses on the storied rivalry between Noori Natt (Hamza Ali Abbasi), the head of a vicious gang, and local hero Maula Jatt (Khan). Mahira Khan’s sassy portrayal of Mukkho, a spirited peasant, is Maula Jatt’s romantic interest.
Hikmat posted the news on social media, saying that while she is absolutely thrilled for audiences to rediscover the film, she captioned that it is hard to believe that several months after its first publication, The Legend of Maula Jatt is receiving a re-release.
According to Hikmat, it is proof of cinema’s continuing ability to fascinate and captivate even in the face of the digital revolution.
In addition, director Lashari expressed his appreciation for the movie’s ongoing success by saying that he is tremendously appreciative of the worldwide love and support our movie has gotten from viewers. The director, Lashari continued by saying that it had been a wonderful journey and that he couldn’t wait for everyone to have another chance to take in the romance, love, and camaraderie that we had infused into this epic story.