Meta announced that the company would provide a detailed Zefr report to advertisers. The report will consist of the exact content surrounding the advertiser’s content. Moreover, it will also tell about the category of nearby advertised content.
Meta introduced three risk levels for the advertiser to place their ads on the system. The most cautious option among the three is to keep their ads away from sensitive content, like the depiction of weapons, political debates, sexual content, etc.
Advertisers are demanding a long time to have more control over where their content appears on the system. They also showed concern that the big tech giants are not doing their best to save their content from publishing alongside hate speech, gun violence, and other objectionable content.
The advertiser’s moment began in July 2020, when thousands of brands announced the boycott due to racism issues. Then, after a months-long problem, Facebook(Meta) agreed to develop better advertising management tools along with other conditions.
Meta plans to introduce more granular controls for advertisers to specify their preferences around social issues. Samantha Stetson said, “early tests showed no significant change in ad performance or price using more restrictive settings.” However, She informed that the pricing dynamic could change due to the auction-based nature of Meta’s ad system and the inventory reduction. Initially, this control will be available in English and Spanish-native markets and later for the rest of the world.
Meta rolls out long-sought tools to separate ads from harmful content https://t.co/LA9phUdg7F pic.twitter.com/X0PsSy0cqC
— Reuters (@Reuters) March 30, 2023
